LONGITUDE - HEINEKEN LIVE PROJECT 2013

Client: Heineken Live Project
Project: Longitude 2013
Location: Dublin, Ireland.

Brief:
To design and build a stage set to fill the Live Project tent at Longitude. Heineken wanted to create something that mimicked a graphic equaliser similar to their logo and featured elements the crowd could interact with. 

Concept:
We built two huge walls of IBCs either side of the stage flanked with vertical strips of LED screen. Each IBC contained an LED wash with a blinder on the front. We then used projectors to further enforce the pixel mapping elements of the IBCs. Slipdraft came up with a way to run their video feed from an audio source and in the  intervals of acts we created a giant 18 band graphic EQ that bounced as the crowd roared.