In 2019, Blockchains LLC approached us because they wanted to make an impact and showcase the launch of their company worldwide. Our job was to understand what they wanted, and use our creative and technical expertise to pull it off.
BRIEF
To create, produce and broadcast the impressive Blockchains LLC global launch from Prague to the world, with help from global advertising experts R&R Partners.
THE IDEA
For the launch, we took a multi-pronged approach by; Projection mapping multiple sites around Old Town Prague, designing and building an LED tunnel, Providing cutting-edge holographic technology. The primary mapping was on Forum Karlín, spanning over 1,000m2 across the façade. Inside the forum we created an LED passage tunnel, and a set of light wings arched over the main hall. Working with American visual effects experts in Digital Domain, we brought 3D hologram Iggy to life during the keynote.
RESULT
This project demonstrated that Algorithm was capable of managing large scale international projects, from ideation to final production.
In 2019, Blockchains LLC approached us because they wanted to make an impact and showcase the launch of their company worldwide. Our job was to understand what they wanted, and use our creative and technical expertise to pull it off.
BRIEF
To create, produce and broadcast the impressive Blockchains LLC global launch from Prague to the world, with help from global advertising experts R&R Partners.
THE IDEA
For the launch, we took a multi-pronged approach by; Projection mapping multiple sites around Old Town Prague, designing and building an LED tunnel, Providing cutting-edge holographic technology. The primary mapping was on Forum Karlín, spanning over 1,000m2 across the façade. Inside the forum we created an LED passage tunnel, and a set of light wings arched over the main hall. Working with American visual effects experts in Digital Domain, we brought 3D hologram Iggy to life during the keynote.
RESULT
This project demonstrated that Algorithm was capable of managing large scale international projects, from ideation to final production.
