To mark 20 million visitors, Guinness hosted a special event in their Storehouse at St James’ Gate in Dublin.
BRIEF
Creating a captivating immersive installation inspired by Guinness’ After Dark branding.
THE IDEA
Using a wall inside the storehouse as a canvas, we devised an installation that simulates spray paint in real time, while adding a fiery afterglow and embers that dance around the entire expanse of the wall.
RESULT
The resulting installation showed what was possible when immersive and interactive technologies are combined. It also won an LDI Award for ‘Best Temporary Video Installation’ of 2019.
INTERACTIVE // LIVE EVENT // PROJECTION MAPPING // REALTIME
Guinness Store House, Dublin, Ireland [2019]
To mark 20 million visitors, Guinness hosted a special event in their Storehouse at St James’ Gate in Dublin.
BRIEF
Creating a captivating immersive installation inspired by Guinness’ After Dark branding.
THE IDEA
Using a wall inside the storehouse as a canvas, we devised an installation that simulates spray paint in real time, while adding a fiery afterglow and embers that dance around the entire expanse of the wall.
RESULT
The resulting installation showed what was possible when immersive and interactive technologies are combined. It also won an LDI Award for ‘Best Temporary Video Installation’ of 2019.
