Title: Blockchains LLC GLOBAL LAUNCH
Type:
Live
Location: Prague, Czech Republic
Client: Blockchains LLC
Date: 2018

Blockchains LLC is a company that uses blockchain to promote radical digital transparency and benefit all of humankind. In short, they want to change the world. For their global launch, Blockchains LLC wanted to make an impact and showcase what they have planned. Our job was to understand what they wanted and use our expertise to pull it off. A demanding task, but we’re always up for a challenge.

We broadcast the impressive Blockchains LLC global launch from Prague to the world, with help from global advertising experts R&R Partners.

For the launch, we took a multi-pronged approach by:

  • Projection mapping multiple sites around Old Town Prague
  • Designing and building an LED tunnel
  • Providing cutting-edge holographic technology

PROJECTION MAPPING ON AN ICON

Over 1,200 developers attended the Blockchains LLC launch. A tough audience, so we had to impress them from the very first second.

That’s why we used the iconic facade of Forum Karlín as our canvas. As the launch-goers approached the building, our 1,000m2 projection mapping animation greeted them. This carefully designed animation set the scene for what Blockchains LLC had in store.

Outside the venue

UNFORGETTABLE LED ENTRANCE

Inside the Forum, the developers walked through a dramatic custom-built entryway. This 12m-long LED tunnel welcomed them into the main hall. LED wings branched off from the tunnel,  illuminating the room and reflecting what was happening on stage.

In total, we used over 500m of LED bars and 24 purpose-built steel frames.

SETTING THE STAGE WITH HOLOGRAMS

The keynote speech relied heavily on holographic technologies. We rigorously tested this technology to make sure it all went smoothly on the night.

Working with American visual effects experts in Digital Domain, we brought 3D hologram Iggy to life. Sharing the stage with CEO Jeffrey Berns, they unveiled plans for the 67,000 acre Blockchain community and tech campus in Nevada.

CONTENT CREATED FOR THE EVENT

For this event our team created a suite of content which was used in the projection mapping installation on Forum Karlin and the keynote speech inside.

CONCEPTUAL ARTWORK FOR THE LED TUNNEL AND WINGS

To reach the final concept for the wings our team worked through a number of design iterations withe the LED bars arranged in varying formations.