Blockchains LLC Launch

BUILDS // HOLOGRAMS // PROJECTION MAPPING // BRANDED // LIGHTING
3D // Animation  // Live Event //  Live Visuals //  Projection Mapping  

Blockchains LLC, Prague [2019]

In 2019, Blockchains LLC approached us because they wanted to make an impact and showcase the launch of their company worldwide. Our job was to understand what they wanted, and use our creative and technical expertise to pull it off.
BRIEF

To create, produce and broadcast the impressive Blockchains LLC global launch from Prague to the world, with help from global advertising experts R&R Partners.

THE IDEA

For the launch, we took a multi-pronged approach by; Projection mapping multiple sites around Old Town Prague, designing and building an LED tunnel, Providing cutting-edge holographic technology. The primary mapping was on Forum Karlín, spanning over 1,000m2 across the façade. Inside the forum we created an LED passage tunnel, and a set of light wings arched over the main hall. Working with American visual effects experts in Digital Domain, we brought 3D hologram Iggy to life during the keynote.

RESULT

This project demonstrated that Algorithm was capable of managing large scale international projects, from ideation to final production.
Read More

Blockchains LLC Launch

BUILDS // HOLOGRAMS // PROJECTION MAPPING // BRANDED // LIGHTING

Blockchains LLC, Prague [2019]

In 2019, Blockchains LLC approached us because they wanted to make an impact and showcase the launch of their company worldwide. Our job was to understand what they wanted, and use our creative and technical expertise to pull it off.
BRIEF

To create, produce and broadcast the impressive Blockchains LLC global launch from Prague to the world, with help from global advertising experts R&R Partners.

THE IDEA

For the launch, we took a multi-pronged approach by; Projection mapping multiple sites around Old Town Prague, designing and building an LED tunnel, Providing cutting-edge holographic technology. The primary mapping was on Forum Karlín, spanning over 1,000m2 across the façade. Inside the forum we created an LED passage tunnel, and a set of light wings arched over the main hall. Working with American visual effects experts in Digital Domain, we brought 3D hologram Iggy to life during the keynote.

RESULT

This project demonstrated that Algorithm was capable of managing large scale international projects, from ideation to final production.
Read More
https://player.vimeo.com/external/301573006.hd.mp4?s=5f2493dc2be81223e235347ce7f805103df9b5f0&profile_id=175
The Algorithm team using the interactive screen at the Ed Sheeran Launch
A drone shot of the outside of the building during the Blockchains LLC launch
A render of a design for the Blockchains LLC Launch
The intro tunnel during the Blockchains launchA shot of the crowd during the Blockchains LLC launchThe intro tunnel during the Blockchains launch
A render of a design for the Blockchains LLC LaunchA render of a design for the Blockchains LLC LaunchThe outside of the building during the Blockchains LLC launch