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Title: Ed Sheeran X Algorithm Interactive Experience of Fade Street for The Launch of Ed's 2019 Collaborative Album
Type:
Lab

To celebrate the launch
of Ed Sheeran’s latest collaborative album, Algorithm created a tactile, immersive installation which blended Ed's unique visual style with the lyric videos from each of the songs.

The large scale multitouch system was developed and tested in-house and can turn any surface into a touch screen or touchpad. This combined with the generative graphics and lyric videos allowed the audience to engage with the music like never before.

Test Looks

To celebrate the launch of Ed Sheeran’s latest collaborative album, Algorithm created a tactile, immersive installation which blended Ed's unique visual style with the lyric videos from each of the songs.

 

 

The large scale multitouch system was developed and tested in-house and can turn any surface into a touch screen or touchpad. This combined with the generative graphics and lyric videos allowed the audience to engage with the music like never before.