Title: Ed Sheeran X Algorithm Interactive Experience of Fade Street for The Launch of Ed's 2019 Collaborative Album

To celebrate the launch of Ed Sheeran’s latest collaborative album, Algorithm created a tactile, immersive installation which blended Ed's unique visual style with the lyric videos from each of the songs.

The large scale multitouch system was developed and tested in-house and can turn any surface into a touch screen or touchpad. This combined with the generative graphics and lyric videos allowed the audience to engage with the music like never before.

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