The Blizzards approached us to create a music video for their track ‘Pound The Pavement’ which was released in March of 2020.
BRIEF
The band were due to film a performance-based music video, but out of respect for the current restrictions, the band cancelled the shoot. Instead, they worked on a way to create a video that brings the band together as abstract versions of themselves performing in a virtual location.
THE IDEA
To be covid compliant, all of the data for the video needed to be recorded in their separate homes and all the animation was made by our team in isolation. We used a motion capture suit to record the movements of each of the band members through space. This Mocap data was then transformed using 3D imaging and technical expertise from our team to represent real live performances of Bressie, Dec, Louize and Justin in abstract form and bringing them together to create an aesthetically striking music video that serves to reflect the message of the song.
RESULT
The video for Pound the Pavement is about people using technology to connect while in isolation, and we achieved this in a resourceful, forward thinking way.
The Blizzards approached us to create a music video for their track ‘Pound The Pavement’ which was released in March of 2020.
BRIEF
The band were due to film a performance-based music video, but out of respect for the current restrictions, the band cancelled the shoot. Instead, they worked on a way to create a video that brings the band together as abstract versions of themselves performing in a virtual location.
THE IDEA
To be covid compliant, all of the data for the video needed to be recorded in their separate homes and all the animation was made by our team in isolation. We used a motion capture suit to record the movements of each of the band members through space. This Mocap data was then transformed using 3D imaging and technical expertise from our team to represent real live performances of Bressie, Dec, Louize and Justin in abstract form and bringing them together to create an aesthetically striking music video that serves to reflect the message of the song.
RESULT
The video for Pound the Pavement is about people using technology to connect while in isolation, and we achieved this in a resourceful, forward thinking way.
